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This is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include:
Platforms’ plans, pricing and audience size
Platforms’ ad options and new ad inventory
YouTube’s...
Seems like DTC (direct-to-consumer) has a new villain: Temu.
For better or worse, this Chinese-owned online marketplace has been getting a lot of heat from the DTC crowd lately.
Marketers there are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. There’s been a lot of chatter on X, LinkedIn discussions and even some...
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A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped.
For Newsweek’s global chief...
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
Oura Ring inicia una nueva colaboración con Target, el siguiente paso en la expansión minorista de la marca de tecnología sanitaria, que busca aumentar las ventas fuera de su sitio web.
Oura, que rastrea más de 20 señales biométricas y pone los datos a disposición de los usuarios, se...
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
Mientras otras marcas de moda adoptan la “cultura vaquera” como una tendencia momentánea, Wrangler ha hecho de la estética del Oeste el núcleo de su identidad.
Junto con otras marcas de vaqueros como Lee, esta marca de casi ocho décadas de antigüedad es propiedad de Kontoor Brands. Su...
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
TikTok es desde hace tiempo un centro de contenidos de belleza y moda. Ahora, las marcas de cuidado masculino también encuentran su sitio en la plataforma.
Manscaped, la marca de aseo personal masculino, se unió a TikTok Shop en noviembre de 2023 y ha visto cómo las ventas “superaban...
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land.
Sure, marketers have heard this song before, especially since the social network fell into the eccentric billionaire Elon Musk’s lap about 18 months ago. And yes, the chances of advertisers changing their minds over advertising there are slim to none.
But, with a slew of new moves like hiring...
The Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It’s the first time the publisher is doing so, according to Luis Romero, the company’s svp and head of sales for North America.
Until now, The Guardian US and its U.K. operation have considered political ads only on a case-by-case basis, according to a company...
Despite the growing number of women and girls in gaming, many face challenges competing in esports. But media agencies are hoping to change that while also driving more gaming content and entertainment.
Stagwell’s business-focused agency Gale and its client MilkPEP are launching a “Fortnite” tournament for women to increase participation and pay equity, Digiday has learned. The tournament —...
Amazon Prime’s “Fallout” television adaptation has struck a chord with streaming viewers, becoming the second major live-action video game adaptation to break through to a wider audience after 2023’s “The Last of Us.” As film and TV studios race to adapt popular video games to the big screen, post-apocalyptic fiction could be the secret to mainstream success.
Amazon has not shared official...