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As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time investing in technology that they believe matches them up effectively. Sometimes that tech can even be free.
Horizon Media, the OG of indies, in mid-December announced the launch of HorizonOS, what it...
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.
That, at least, is how Sir Martin Sorrell — the architect of that model and its most persistent critic — sees it.
In his telling, AI has yet to graduate from pilot programs into anything that materially reshapes how marketing departments are staffed, structured or paid. Until...
More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X.
According to former head of Americas Monique Pintarelli, who recently became its global head of advertising, 97 of the top 100 advertisers have returned, and in some cases spending even more than they did before Musk’s...
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This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large.
Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered autonomous media buying from the CES stage. Meanwhile...
Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself.
There was a time when a brand would have seized on that kind of accidental heat. A knowing post, a wink to the internet, something engineered to keep the joke going one...
After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a trade-down, with exits to private equity often interpreted as a last shot at relevance.
Since that 2021 deal, it has undergone a reputational turnaround among parts of the advertising industry, even if the aggressive advance of another challenger has blunted its momentum.
Most recently, Yahoo’s demand-side platform...
This story was first published by Digiday sibling Modern Retail.
New artificial intelligence tools are poised to reshape the retail industry, but brands and retailers are still trying to identify the right playbook for incorporating this emerging technology into their business.
Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of respondents...
Any advertisers who want in on this year’s Super Bowl better be ready to cough up $8 million — and that’s just for the 30-second unit on NBCU itself. As one of the last bastions of monocultural moments in the U.S., demand for the Big Game has skyrocketed and inventory sold out last September.
“It’s a bet — like, a large financial bet,” said Kerry McKibbin, president and partner at Mischief @...
In some ways, the total of wins, losses and successful retentions of accounts by the major agency holding companies in 2025 went about as one would expect. Publicis came out on top and WPP came out on the bottom. But the provisional tally for 2025 held a few surprises as well.
In almost unprecedented fashion, Publicis blew away its rival holding companies by a gigantic margin, landing $9.5...
For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in their favor.
The Financial Times was the first U.K.-based publisher to strike a licensing deal with OpenAI in 2024. It has yet to agree to terms with another consumer LLM, but...