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The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts.
Attendance was up more than 1,000 over 2023 to hit 3,600, and by and large attendees felt they were able to network and catch up with colleagues and clients just as, and in...
For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra.
The fight is already on. To boost its efforts around brand safety, IPG Mediabrands is adding more tools for...
As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable.
Publishers say there is only so much supply path optimization they can do before it impacts their revenue. Meanwhile advertisers and brands say they can only shift budgets so far towards greener media until the data exists to prove lower-carbon...
The New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy.
Games have been part of the New York Times’ portfolio ever since the newspaper published its first...
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are more willing to take a page out of B2C marketers’ playbook over the last year, showing up in consumer-facing spaces like TikTok and streaming ads with emotive and sometimes humorous spots...
Basketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork.
With that in mind, the NBA aims to make it possible for every ballplayer to become a Caitlin Clark by speeding up the production of short-form video and images intended for social platforms. The league has signed a new deal to take an equity stake in Greenfly, a cloud-based workflow...
If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week.
The accompanying images of your professional peers, or vaguely familiar faces at least, resemble a dress rehearsal for the Cannes Lions Festival of Creativity–the bougie-zenith of the ad industry’s annual calendar, which takes place in June...
Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. The company also added Meta AI to its Ray-Ban Meta smart glasses, and made its rival to ChatGPT accessible through a new standalone website.
Meta AI, which first debuted in September, also...
Marketers get ready: ads are coming to Threads a lot sooner than expected.
The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday.
It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads. Though details on how these ads...
Walmart rolled out a new insights offering on April 17 at the Possible conference in Miami that involves its Walmart Connect and Walmart Luminate products. Seth Dallaire, Walmart U.S.’ chief revenue officer, explained some of the news when he sat for an interview at the Digiday Studio at Possible, at which Digiday was a media partner.
With some 144 million customers shopping via in-store and...