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Lawyers for the U.S. Justice Department and Google yesterday began their closing arguments in an ongoing antitrust trial, which comes nearly nine months after it began and more than three years after its filing in 2020.
The high-stakes case taking place in U.S. District Court centers on whether Google broke U.S. antitrust laws to maintain its monopoly. That requires the DoJ — and a group of...
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider.
Only 42% of video game players categorize or label themselves as gamers, while 44% do not identify as gamers and 14% aren’t sure...
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms...
In 2024, marketers need to be paying attention to anime.
For decades, Japanese animation was viewed as a niche interest, the exclusive territory of nerds and basement-dwellers. But over the past few years, anime has hit the mainstream in a big way — and in 2024, brands such as McDonald’s are starting to pay attention.
In the past, anime-based marketing efforts have largely been a focus of...
Though the TikTok ban looks like it might actually happen sometime next year, execs from publications that have built followings and businesses on the platform aren’t concerned about what this will mean for their audience development and monetization strategies around short-form vertical video.
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post told Digiday that they...
Over the next two days, a Washington D.C. court will hear closing legal arguments from both defense and prosecution in a lawsuit alleging Google has undue control over the internet search market.
It’s the conclusion of a months-long trial between the Justice Department and several attorneys general, which alleges Google has committed several violations of the Sherman Act, a U.S. federal law...
Pressure is still on to leave third-party cookies behind
Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers.
And while it’s never fun to sweat about a perpetually moving deadline, by and large the five publishers that spoke with Digiday for this story are maintaining a “glass-...
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In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as...
Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
The key details:
Q...
Sponsored by A+E
In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies.
The approach is particularly beneficial as advertisers seek more effective methods of...