Feed Items
Platforms are having an identity crisis. Or maybe, it’s a rebrand.
Whether they built their businesses on social graphs, short-form video or niche communities, the story from Cannes last week was the same: they’ve always been AI companies. That’s the new message being sold to marketers. The fact that AI rarely showed up in their pitch decks until recently seems beside the point. What matters...
This piece was first published by Digiday sibling WorkLife
The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees are already using these tools, often in secret — and that can create an organizational blind spot that undermines innovation and oversight.
That’s the word from Justin Hale, master trainer at the professional...
As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten.
Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on the environment seems to have taken...
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
The “You” in YouTube
Let’s talk CTV in NYC
Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more
The ‘You’ in YouTube
A session titled “YouTube Decoded” featuring YouTube employees is...
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by the Federal Trade Commission (FTC).
The conditions attached to the FTC’s green light are far from normal, however. They constrain the combined holding company’s ability to steer clients away from publishers or media environments that might...
This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI.
The direct-to-consumer landscape has evolved significantly in recent years, with both established brands and digitally-native players adapting to new market dynamics.
Fueling these changing dynamics are...
Subscribe: Apple Podcasts • Spotify
Social platforms like TikTok and YouTube — which hates to be called a social platform, but I digress — are no longer the sole domains for creators. Streaming services have been loading up on creator-led programming, like Hulu with “The Secret Lives of Mormon Wives.”
The reality show stars a set of TikTok creators who could have just as easily...
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This theme continued last week at the media industry’s flagship conference, Cannes Lions Festival of Creativity, with a slew of announcements at the glitzy affair underlining this shift in the sands.
Related Insights...
CTV ad spend is up. CPMs? Not so much.
Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a growing appetite for efficiency over exclusivity.
“We’ve seen CPMs drop year over year,”...
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.
Some saw fewer new advertisers and lower ad spend this Pride month compared to last year.
Execs at four LGBTQ+-focused publishers Digiday spoke to attributed the slowdowns and pullbacks to the current social and political climate. Continue reading this article on digiday.com....