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The story was first published by Digiday sibling Work Life.
With President Trump’s One Big Beautiful Bill (OBBB) now law, HR departments across the country are scrambling to understand what this sweeping legislation means for their daily operations.
The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and AI governance....
The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding companies and other corporations for a piece of the growing pie.
M...
If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap between holdco tools and indie tools has narrowed.
How Indies use those tools...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...