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This week’s Media Briefing looks at the growingly crowded AI space, with trade groups, vendors and startups all vying to set AI standards and build marketplaces that help publishers monetize their content.
Inside the AI ‘land grab’ – and why it may benefit publishers
The Economist launches video show, OpenAI and Meta introduce AI video feeds and apps, and more.
Inside the AI ‘land grab...
The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks to push harder into commerce revenue.
The move reflects the publisher’s goal to grow commerce into a bigger slice of its revenue pie, alongside ads and membership donations. Digital reader revenue grew nearly 22% to £107.3 million in its fiscal year ending in March 2025...
This story was first published by Digiday sibling ModernRetail
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products.
Amanda Parker, head of food for TikTok Shop, told Modern Retail at the Groceryshop conference in Las Vegas that while the platform initially had success...
Bradley Keefer, CRO, Keen Decision SystemsData is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process.
However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues to rely on a system that was built...
This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.
Vibescrolling
Fox’s John Fiedler on Fox One’s streaming playbook
Nexstar’s...
This story was first published by Digiday sibling ModernRetail
From inventory constraints and halted shipments, to tariffs whiplash and waterway obstructions, brands and retailers have been battling supply chain disruption for years.
But companies are able to handle the chaos, conflicts and uncertainty a little bit better now, executives said on panels recently during Shoptalk Fall in...
CTV is officially in its “wait, what are we actually buying?” era.
Years of euphoric growth has given way to a wave of hard questions from advertisers. They want to know who actually owns the inventory. Why the same impression is showing up across multiple buys. And just how many intermediaries are involved in getting one ad on a screen.
Traditionally, those answers came from the buy side...
This story was first published by Digiday sibling Modern Retail
Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s a 50% increase from Nike’s last estimate, provided in June, of $1 billion. Meanwhile, Nike’s gross margin for its first fiscal quarter of 2026 decreased 320 basis points, in part due to “increased...
This story was first published by Digiday sibling WorkLIfe
As AI evolves from simple automation to sophisticated autonomous agents, HR executives face one of the most significant workforce transformations in modern history. The challenge isn’t just understanding the technology — it’s navigating culture change, skills development and workforce planning when AI capabilities double every six...
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Introduction and methodology
It’s nearing that time of year again — the holiday season is approaching, and brands and retailers are preparing their end-of-year sales plans. Digiday+ Research examined which commerce channels are dominating their holiday strategies this year. We also looked at the discounts brands and retailers are offering and the revenue expectations that are guiding...