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Matt Wasserlauf, CEO, BlockboardThere is no bigger buzzword in the world than AI. Right now, investments in the hundreds of billions of dollars are rolling in to pay for chips, data centers and people to build out artificial intelligence. NVIDIA, the leading AI chip-maker, just became the first five trillion-dollar company. Many on Wall Street are calling this development a bubble that could take...
Amazon is remaking the center of its ads business.
What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, audio, display and third-party publisher inventory. Now, the company is reorganizing how advertisers access and operate across that ecosystem.
At this year’s unBoxed conference, Amazon...
AppLovin and The Trade Desk emerged as the clear attention-grabbers in this ad tech earnings window — but for very different reasons, and with very different signals about how investors are reading the sector’s future.
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This story was first published by Digiday sibling Modern Retail.
U.S. firms announced the most job cuts for any October in more than 20 years, fueled in part by mass layoffs at major retail companies.
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to a Thursday report from global outplacement and executive coaching firm Challenger, Gray...
In the age of synthetic social, it’s getting harder to tell the difference between AI and human-generated content. Despite the AI hype, the influx of synthetic social (and mounting backlash to so-called AI slop) isn’t resulting in more, lucrative brand deals for creators according to the five influencer agency execs Digiday spoke with for this piece.
Over the past year, AI-powered video apps...
Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total marketing budget of $10.1 billion in 2024, is determined to capitalize on the billions watching.
“Next year is the biggest sporting event that’s ever going to happen. It’s taking place in our biggest market. We will be making absolutely every effort...
The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth.
That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach would help it overcome these...
This story was first published by Digiday sibling WorkLife.
A lot of tech companies talk about impact in terms of scale or profit. Ride-hailing platform inDrive is talking about justice.
The world’s second most downloaded mobility app recently launched “Positions of Purpose,” a global hiring campaign to recruit senior leaders in the areas of child protection, education and good governance....
Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say.
At least five creators (ranging in follower size and content type) Digiday spoke with confirmed no such clauses have been added to their brand deals this year. Those clauses could include usage...
This story was first published by Digiday sibling Modern Retail
With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype.
While the World Cup is more than seven months away, tickets are already on sale, and companies are getting involved now. Adidas, one of the official partners of the...