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The rise of Amazon Advertising is news to no one in the industry’s $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF).
The company’s recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent...
Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentivizing sellers to pay up.
In recent weeks, the short-form video app has shared a plethora of incentives and challenges with its TikTok Shop Partners (TSP) which Digiday has seen — almost gamifying the...
Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is representing a client’s brand back to web users.
“[Clients] need to be able to understand how they’re being perceived by large language models. Is it positive? Is it negative? Are they even being...
Influencer marketing is getting more sophisticated, and more cautious.
Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even as sponsorship volumes surge, budget pressures, AI uncertainty and geopolitical caution are keeping many partnerships short-term.
The result is a creator economy caught between maturity and...
It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One chief media officer even said he’s seen an uptick in business since the beginning of the quarter.
What’s going on? For one...
This story was first published by Digiday sibling ModernRetail
President Trump touted in the Oval Office last Thursday that Walmart’s Thanksgiving meal would cost 25% less this year than it did last year under the Biden administration.
“They just came out with a very powerful statement,” Trump said, later repeating the claim on his Truth Social account. “In other words, our Thanksgiving...
Forbes has launched an AI-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie.
The publisher began rolling out the dynamic paywall to 20 percent of its audience on Oct. 17, and launched it today (Nov. 14) to the entire Forbes audience. The move is part of Forbes’ broader push to diversify its commercial revenue for a post-search media era where open-web...
This holiday season, awareness and brand dollars are likely at the top of Google’s wishlist — at least that’s what it seems based on Google’s communication with ad partners as of late. For the past six months, the tech behemoth has increasingly recommended spend on non-search, upper funnel channels like YouTube, display and discovery ads, according to seven agency execs Digiday spoke with for...
Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops execs through the basics of agentic AI. When he asked who had even heard the term, only about 20% raised their hands. That number would look very different now. The acceleration since that meeting has been hard to miss.
Case in point: The arrival of the Agentic RTB Framework this week lands as the...
With its latest slew of updates, Beehiiv is pushing beyond a newsletter hosting platform and positioning itself as a place where creators can build full websites, sell digital products, integrate podcasts and YouTube feeds and research audience analytics.
Creators have largely welcomed the new set of business tools, revealed on Thursday (Nov. 13). Four creators Digiday spoke to for this story...