How Amazon aims to do more with less

The rise of Amazon Advertising is news to no one in the industry’s $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF).

The company’s recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent product launches expected to play a key part in furthering this growth.

Recently revised eMarketer figures suggest the e-commerce giant’s advertising division will generate $67 billion in 2025, up almost a fifth from the previous year, and is projected to top $90 billion within two years, with services such as Amazon Marketing Cloud and its demand-side platform key to this growth.  

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