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A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech.
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Life Beyond the Cookie Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
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Matthew Ball is a metaverse OG.
The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to that, he had written about the...
When it comes to sustainability efforts, marketers have gotten quieter as of late.
Throughout the late 2010s and early 2020s, there was a focus on brand purpose in marketing. There was a popular belief that brands had to stand for something beyond what they were selling. Consumers, especially those desirable young Gen-Z consumers, supposedly wanted more from brands. So that had marketers...
Client expectations are constantly changing for media agencies.
With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were...
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Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said...
The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.
In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the swirling hysteria, speculation,...
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.
The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs.
YouTube’s growing viewership on connected TV...
The future of the generative AI hype cycle is up in the air, especially after a report from Goldman Sachs questioning the actual value of AI tools. Still, these tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes — safe, isolated and controlled spaces for testing — as...
The sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering, the sooner the media agency world can wrap its arms around how to use it properly.
For the most part, the holding companies have stepped up their resource-building around retail media and the broader catch-all of commerce...
The rise of the founder-influencer has been commonplace in recent years, especially for direct-to-consumer brands. As founders grow their brands they at the same time tend to use social media to post how they’ve done something or what their path to success has looked like online and, in turn, grow their own personal brands.
When that helps to boost brand growth that’s something DTC investors...