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This story originally published on sister site, Modern Retail.
Retail media is changing the advertising game across all sectors — and that’s why many brands are planning to put more money behind such networks in the coming quarters.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
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Netflix’s Spotify deal, Instagram’s CTV app, brands’ AI influencer disinterest and more
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AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit.
This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the figurative sword of Damocles, i.e., AI-overviews, looming over the media business, with some of...
With skepticism growing over AI’s real money-making potential, Publicis Group CEO Arthur Sadoun used the holdco’s latest earnings call to spell out what its investments are actually yielding.
He said eight in 10 ad dollars from its media business, which makes up 60% of the group’s total net revenue, now come from AI-driven work. That spans everything from how its clients plan and buy media to...
Media mix modeling (MMM) had its day in the sun when traditional media ruled the roost — then came the relative instantaneity of digital marketing and media, which turned MMM’s lack of timeliness into a significant handicap.Media agencies have been working ever since to harness the power of machine learning and AI to speed up the process from months to days.
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The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.
Speaking at the Prebid Summit yesterday (Oct. 14), Jeff Green boiled it down to one thing: the auction. It’s the common ground where buyers and sellers meet — and the key to keeping the open internet competitive with the walled gardens. That’s why, he said, The Trade Desk is...
Kenneth Suh, Chief Strategy Officer, Nexxen
The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media outlets hoping to...
Alex Herguth, vp of publisher development, PubMatic
A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the internet. Users are increasingly turning to conversational interfaces that synthesize information,...
To say there’s been some rancour in the ad tech ecosystem this year would be quite the understatement, and in his latest “Open Internet 2025” missive, The Trade Desk CEO Jeff Green reemphasized his long-running campaign against opacity in the digital ad supply chain.
In particular, his Oct. 2 opinion piece targeted resellers and supply-side platforms accused of duplicating and obfuscating bid...
This story was originally published on sister site, Modern Retail.
Etsy sellers are voicing mixed opinions about the platform’s new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop.
Last week, Etsy said it had enabled checkout directly through ChatGPT for U.S. buyers and U.S. sellers. The partnership means that Etsy users can browse and...