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Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources.
Rumors of such a closure have been circulating for some time, with Microsoft Advertising contacting media buyers earlier Wednesday (May 14), informing them of the planned sunsetting of the DSP,...
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
The upfront ahead
Upfront Week: Day 1
YouTube’s NFL exclusive, the creator economy’s studio system and more
The upfront ahead
Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22 cycle. And the 2022-23 one. OK, maybe this year’s...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Publishers are seeking revenue beyond the old standby of advertising this year. Subscriptions seems to be one revenue stream publishers are dialing up. Events is another. Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that...
Artificial intelligence has become a standard part of many creators’ toolboxes in 2025.
As AI technology continues to improve, creators are starting to implement generative AI at every stage of the content production process. From script writing to AI-generated voices, creators have found that AI makes their jobs simpler and their lives easier — even if some advertisers remain averse to...
Move over SEO — there’s a new game in town.
For publishers and writers, the rules of SEO are changing. Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too. And that’s a whole new ball game. Welcome to the era of generative engine optimization (GEO...
American Eagle has joined Substack.
The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as fashion reseller The RealReal that have joined the platform in recent months.
American Eagle hopes to replicate an “...
This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation.
BBC Studios’ StoryWorks and Brand USA took home Best Branded Content Program –...
Related Insights
The Programmatic Marketer A check on The Trade Desk’s risks and rewards
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After making one of the few company purchases in its 15-year history, The Trade Desk has unveiled OpenSincera, a supply chain transparency tool to further its “premium internet” thesis, set for release next month.
It’s been a year of...
At this year’s upfront negotiations, advertisers are set to weigh tariff impacts and consumer sentiments against big-ticket TV deals and major media investments. eMarketer projects that linear TV upfront spending will fall 9.1% compared with last year, for example, a drop fueled by economic concerns and the march of streaming platforms.
That doesn’t mean advertising’s subplots are going to...
It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, it’s become the tip of the spear in the transformation of how people watch TV.
From mobile mainstay to living room fixture
Watching YouTube on TV screens isn’t new but the pace of its monetization is accelerating fast. In the first quarter of 2025...