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Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives.
Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving into these alternatives (aka the Privacy Sandbox) are on their own, with no Google-sized safety net in sight.
While many ad execs have long been aware...
As brands grow more comfortable in the gaming space, they’re handing the reins over to creators for longer and deeper sponsorships that are inherently integrated with their content and communities.
Brands’ romance with gaming influencers and creators has blossomed in 2024. Marketers have moved beyond in-game ads as they realize the spending power of “cultural gamers” — or self-identified...
It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. It looks to be a growing trend this year, proven by the growth of the retail media network space, in which even companies beyond traditional retailers like Chase Bank and United Airlines have recently unveiled their own ad offerings to challenge more conventional retail...
This article was first published by Digiday sibling WorkLife and is part of a series that looks at specific ways HR professionals can leverage generative AI. More from the series →
Every day new tech vendors are popping up in HR professionals’ inboxes, touting how their newest generative AI tools can help them overcome workplace challenges.
It’s a lot to keep up with. And like with all...
Cryptocurrency brands have begun to slowly increase their marketing activity in recent months.
But the level of spending from the sector is still far off the highs seen in 2022 when big-name exchanges shelled out for Super Bowl campaigns starring major celebrities.
Faced with a publicity washback from the FTX fraud trials, which concluded in November, and a “crypto winter” between 2021 and...
The U.S. Senate Commerce Committee on Thursday held a hearing to address a range of concerns about the intersection of AI and privacy. While some lawmakers expressed concern about AI accelerating risks – such as online surveillance, scams, hyper-targeting ads and discriminatory business practices — others cautioned regulations might further protect tech giants and burden smaller businesses....
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the next phase of growth, Digiday has learned.
Harrington most recently served as chief revenue officer at property management software company Entrata, focusing on customer side operations. Previously, he was CEO of InsideSales,...
LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing.
A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
Accelerate, which...
Green shoots and weeds
The days are longer and hotter in the summer months, but they’re also brighter — and so are publishers’ outlooks for the ad market in 2024. At least compared to this time last year.
Two digital publishers — Gallery Media Group and Apartment Therapy Media — told Digiday they are pacing 15% up year over year in total revenue and direct ad revenue, respectively, at 2024...
Teads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets.
Such discussions have also taken place ahead of an anticipated wave of mergers and acquisitions in the space, with sources telling Digiday that both private equity and strategic players have...