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Between U.S. tariffs and a potential recession, marketers are feeling cautious at the moment. Sound bets for their media budgets are welcome.
Sports, however, offers a haven. Live sports has already become one of the last avenues available to marketers pursuing mass audiences. Now, that reliability provides additional reassurance that their media spend is actually going to move the needle....
Roblox partner Super League, a metaverse production company, today has acquired fellow Roblox specialist Supersocial, for an undisclosed sum, as it seeks to scale up brand world-building for advertisers.
As Roblox and its ecosystem of studios continue to grapple with proving its advertising potential to brands, analysts and observers believe the deal could signal a coming wave of consolidation...
This week’s Media Briefing looks at The Washington Post’s deal with OpenAI to use the news org’s content in its ChatGPT search product, and what it says about the future of licensing deals between AI companies and publishers.
Deals between AI companies and publishers are subtly moving toward content for search.
Trump’s first 100 days battling the press, news outlets’ shift to podcast...
Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe is the dusty, broken fourth estate.
It’s a contentious claim, especially in an era when President Donald Trump is once again at war with the press. But sitting for a fireside chat with Anthony Pompliano, creator of From the Desk of Anthony Pompliano, on X at Possible...
Bradley Keefer, CRO, Keen Decision Systems
Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but they were built for a media environment that no longer exists.
Traditional media mix tools rely heavily on surveys and reach curves, which can’t account for modern channels like OTT, influencer...
This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction.
Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers and more provide...
Starting in March, parenting creator Tina Cartwright heard from three brand partners that they would be halting or pulling upcoming campaign spending (around Mother’s Day, for example), citing “budget freezes” and “tightening budgets” in the face of tariffs being imposed by the Trump administration.
“Everybody’s in a freeze mode,” Cartwright said. “[They don’t know what] additional impacts and...
This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.
The upfront’s middle-class crunch
NFL’s streaming situation, YouTube’s AI Overviews and more
The upfront’s middle-class crunch
There are plenty of ad market indicators to track in this...
The remedies phase of the Google search antitrust trial is forcing Google to contemplate the unthinkable: potentially parting ways with the world’s most popular browser, Chrome.
Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves. Regardless of who buys it — if anyone even does...
Another publisher is taking OpenAI to court.
Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free.
Despite growing legal pressure, the web has already been mined. Large language models like ChatGPT were trained...