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Amazon is adding more ways to make generative AI applications easier to create, more useful to adopt, and potentially more accurate.
Amazon Web Services yesterday used its AWS Summit New York event to announce new ways to make enterprise-grade AI apps while also improving the accuracy of large language models — a key hurdle for attracting companies wary about “hallucination” issues with...
In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes.
However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows in popularity, advertisers are focusing on its more actionable...
Matt Maher, founder, M7 Innovations
Augmented reality is not just a passing trend — it is reshaping consumer behavior and engagement across various industries. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.
Career creators
Paramount’s new parent, Amazon’s upfront impact and more
Career creators
The creator career path is still pretty new and fairly uncharted. But this year has shown how it is maturing, with veteran creators like Matthew Patrick and Tom Scott stepping away from regularly...
News U.K. just closed applications for its head of consent role. If you missed out, no need to worry — chances are, similar opportunities will come up again in the future.
After all, consent is no longer just a box to tick for ad dollars. Data privacy laws and platform responses on both sides of the Atlantic have made sure of that.
Hiring a head of consent at News U.K. is just the latest...
Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone.
Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded experiences remains a consistent challenge. Simply building a branded world and letting it molder on the platform is not a successful strategy, and some creators have complained...
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The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.This is a member-exclusive article from...
With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. The tactics range from collaborating with consulting and private equity firms to developing business and artificial intelligence platforms to analyze client investments and customer data.
In the...
Maria Pousa, Chief Growth Officer, Digilant
This year will see a hotly contested election cycle in the U.S., but that’s not all — pivotal and contested elections have been happening all over the globe — almost 49% of the world will vote this year.
In the U.S., from a media-spend perspective, the 2024 election cycle is expected to be record-breaking, and in a highly polarized society, every...
In the seemingly never-ending saga around cookies’ official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements.
One identity resolution company recently generated some positive results with a media agency. IntentIQ used an approach that blended cookie-based and cookie-less solutions in a...