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Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning.
The true game changer lies in seeing the bigger picture: the total emissions from advertising as a whole...
It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.
Between Google’s phase-out of the third-party cookie and the saturation of advertisers in the digital landscape, performance marketers are grappling with changes in the space. For many marketers, like Ibotta, it’s meant...
It’s spring, and the cloud giants are raining heavily on the gardens of AI.
Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features for enterprise adoption. However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, which will help marketers use...
Considering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach.
At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel — feature the capital letters AI In their headlines. And the topic will...
Snapchat’s recent staffing shake up has left publishers puzzled.
Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, Snap laid off 10% (530 employees) of its overall, global workforce.
As a result, key contacts at the platform have gone silent or become slower to respond to publishers, and...
Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ interest in an increasingly beleaguered esports industry.
Based in Bucharest, Romania, PGL has operated esports tournaments since 2002, largely within the “...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space for their brands (again). But according to results from a first-quarter Digiday+ Research survey conducted among brand, retailer and agency professionals, it might be too...
Amid all of the concerns that the made-for-arbitrage (née made-for-advertising) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain for years, unbeknownst to the buy-side until this month.
Four agency executives told Digiday that it’s still too early into...
What happens when artificial intelligence analyzes human thoughts about AI and copyright?
As tech giants and startups alike move forward with AI models, the legal landscape is still full of uncertainty when it comes to current and future rules about AI and copyright. Earlier this week, U.S. Rep. Adam Schiff introduced a new bill that would require AI companies to disclose AI training content...
Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp
Clean room technology is an increasingly important tool for marketers to turn signal loss into signal gain, with the final steps of third-party cookie deprecation serving as a critical checkpoint.
However, as the need for data collaboration increases and approaches to collaborating proliferate, it’s essential to remember...