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By now, it’s hard to ignore where OpenAI is headed.
The executive hints, the ad world hires, the burn rate that would make tech CEO blush – all signs point to advertising. This week’s launch of its long-rumored browser only reinforces that view. Digiday traces the steps that brought the company to this inevitable moment.
December 2024: OpenAI reverses anti-advertising stanceContinue...
With the Chinese government offering little indication it will sign off on TikTok’s proposed framework deal with Washington, ad execs are left addressing marketers’ concerns that the agreement could still unravel. They’ve spent recent weeks telling marketers that nothing will change in the fourth quarter and that the uncertainty hanging over the platform’s future should be clear by early next...
Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory. Given AdX’s dominant position in the marketplace, they might as well have been talking to a brick wall.
Earlier this year, execs at AdX, which is part of Google Ad Manager (GAM), opened a gap in...
This article was first published by Digiday sibling Modern Retail.
Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs.
After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods. Some brands are even eliminating the perk altogether as...
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
YouTube’s new deal dynamics
OpenAI’s entertainment industry gaslighting, Facebook’s creator charm offensive and more
YouTube’s new deal dynamics
YouTube’s move to let...
Among the many ways generative AI and its machine learning ancestors are helping media agencies do their jobs more efficiently, campaign optimization seems to be catching on in a bigger way. Essentially, more and more media agencies have boosted and sped up their AI abilities to apply marketing mix modeling to media campaigns — and now it’s spilling over into creative as well.
The latest...
As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters.
The rumors were true: OpenAI’s long-anticipated browser now has a name — and it’s here. ChatGPT Atlas was announced yesterday (Oct. 21...
Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity.
For instance, in the Most...
Advertising loves to talk about transformation. It’s less fond of actually doing it.
The latest case in point is the Ad Context Protocol, or AdCP. Billed as a shared, standardised language for how AI agents communicate across advertising, it’s supposed to bring order to the next wave of machine-driven media. Instead, its debut last week triggered more debate than consensus.
To some, AdCP...
Farewell Privacy Sandbox, we barely knew ye.
At its launch, Google heralded it as a bold declaration of the end era of the third-party cookie — the connective tissue that helped build the digital marketing ecosystem — and the dawn of a new age of privacy-first ad technology.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading...