Feed Items
Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies.
Dubbed Forward ‘24: TV’s Tipping Point, the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year....
It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question Orangetheory Fitness is now asking itself after 14 years in business.
Today’s digital marketing landscape is increasingly more fragmented, making it more difficult for performance-focused marketers like Orangetheory to stand out...
Logic would dictate that if you, a media agency, just had a client or clients move some of their work in-house, you’d probably not need a client services head, right?
Traction, an independent that’s tried to reorganize itself away from traditional agency structures to one that serves clients however they need it, did just that back in 2019. Founder Adam Kleinberg opted to eliminate a client...
Can states limit how social media companies can moderate content? That’s once again up for consideration in the U.S. Supreme Court.
On Monday, the nation’s high court spent hours hearing oral arguments regarding state laws in Florida and Texas, which passed in 2021 after former president Donald Trump was kicked off major social platforms in the aftermath of the Capitol attack on Jan. 6. In...
This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences.
Themes across the 2023 winners centered on maximizing the use of social media, amplifying brand engagement with tech and establishing synergistic brand partnerships.
Bloomberg...
Subscribe: Apple Podcasts • Stitcher • Spotify
While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn’t stopped marketers from realizing the value in reaching multicultural audiences.
In fact, while the industry standard is 5% of...
For many esports companies, profitability has long been a concern for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023.
In a conversation with Digiday at last weekend’s Six Invitational, an esports event in São Paulo’s Ginásio do Ibirapuera stadium, Blast chief business officer Leo Matlock disclosed that the...
Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA). It’s their shot to shape the watchdog’s probe into whether Google’s plan is playing fair. With time running out, let’s size up just how far this investigation has come.
Hold up, what’s this deadline?
The deadline was established by the CMA...
This year, dealmaking is expected to make a resurgence after a slowdown in recent years.
There’s already notable activity. Last week, Capital One announced plans to acquire Discover. Earlier this month, online sports betting company DraftKings made its plans to buy lottery games company Jackpot public. Meanwhile, Comcast and Paramount reportedly held talks about potentially combining their...
This article was first published by Digiday sibling WorkLife
How do you prioritize employee development and internal growth at a company against the backdrop of an uncertain economy and people switching jobs more frequently than ever before?
We asked some of the biggest retail and consumer goods conglomerates to tell us how they’re prioritizing talent retention in 2024, and in doing so...