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Jacob Wolf is one of the world’s most decorated esports journalists. After getting hired as ESPN’s youngest-ever staff writer in 2016, he solidified his reputation by breaking earth-shaking stories, achieving the honor of Journalist of the Year at the 2018 Esports Awards. In any conversation about the top journalists in the space, Jacob Wolf’s name belongs in the mix.
And yet Wolf has decided...
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We already know that Google’s timeline of phasing out third-party cookies from its Chrome browser by the end of this year is a complicated one. But when do the marketing and media industries think cookies will actually be gone, if ever?This is a member-exclusive article from Digiday...
If there’s one major frustration some in the marketing and media world love to talk about — but really don’t do much about — it’s solving the problems of brand safety and fraud avoidance.
From the pages of the ANA’s recent report on programmatic fraud and waste to the Palais mainstage in Cannes, marketers and agency execs bemoan the waste and lack of surety in what they’re investing their...
With AI-generated content spreading across social media, Meta yesterday announced plans to add new policies and detection tool to improve transparency and prevent harmful content. However, some question if the efforts will take effect soon enough or be effective enough to prevent harm.
Facebook and Instagram’s parent company said it will start labeling content generated by other companies’ AI...
Amazon is making a bigger play for publishers in the post-third-party cookie ad market by offering to connect the dots between media companies’ first-party contextual data and its own transaction data as a retailer.
Dotdash Meredith and Reach plc both have signed deals with Amazon within the last four months to test out this extension of their contextual data while other publishers still mull...
Marketers are planning to use Super Bowl LVIII’s Las Vegas setting to the fullest. Marketers are going beyond the usual on-the-ground fare and employing what the city has to offer by rolling out teasers on the Sphere, more experiential events and using the city’s landmarks and impersonator talent to extend their Big Game advertising efforts.
Hellmann’s, for example, became the first Unilever...
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Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms, most recently including Amazon Prime, the continued creator economy boom and more, there are more places than ever to advertise. (A look at how Amazon is selling ads on Prime Video to...
Across tech and media, layoff season is in full swing — and the gaming industry is getting hit particularly hard at the moment.
Gaming is a culturally ascendant form of entertainment, but gaming companies are struggling to take advantage of the rise of the medium. As free-to-play or live service gaming gradually eclipses premium game sales as the industry’s leading business model, gaming...
As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it’ll run advertisers $7 million.
This year’s price tag mirrors last year’s $7 million, which was the most expensive Super Bowl ever for in-game ads...
Llegó el esperado juego del Super Bowl 58 y con este las expectativas de la primera transmisión a cargo de TelevisaUnivision, completamente en español. La oportunidad es única para las grandes marcas este próximo 11 de febrero, recordando que en la edición de 2022 el juego para habla hispana logró marcar un record de audiencia de 1,9 millones de espectadores para la cadena Telemundo.
Una de...