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In a world filled with more buzzwords than a beehive on a caffeine bender, navigating the tumultuous waters of the impending demise of third-party cookies in Chrome can feel like trying to find your way through a dense fog armed only with a broken compass. It’s a place where words don’t always mean what they should, and where “testing plans” are often just elaborate doodles on a whiteboard, and “...
TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.
This week, the House of Representatives is working to fast-track a vote on yet another TikTok ban, reinstating last year’s calls for the short-form video app to part ways with ByteDance, its China-based parent company. A committee approved the measure in...
The Facebook News tab is going out not with a bang, but a whimper.
Five publishing execs told Digiday they weren’t surprised when Meta announced on Feb. 29 that it was shutting down its dedicated tab for news content in April in the U.S. and Australia.
“It’s disappointing but not surprising,” said one publishing exec, who asked to remain anonymous. “It doesn’t seem that the News tab was...
Despite all the hype around generative AI across the tech world, there’s a growing gap in positive consumer sentiment.
In the past five years, consumer trust in AI has fallen globally from 61% to 53%, according to the 2024 edition of Edelman’s Trust Barometer, while trust in AI in the U.S. declined from 50% to 35%. Respondents globally trusted tech overall (76%) considerably more than AI (50...
As brands and marketers become more familiar with esports, they’re less likely to be wowed by the sector’s flashy productions and high viewership. To keep sponsors interested, esports companies are leaning into soft metrics such as community engagement over viewership and the other traditional forms of measurement — for better or worse.
Esports companies might be struggling to turn a profit in...
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When it comes to social media marketing on behalf of their clients, agencies see the value in Instagram much more so than its Meta sibling Facebook — and that’s especially clear in how agency clients are spending on each platform.This is a member-exclusive article from Digiday....
If data is the oil of the media business, new repositories and refineries are popping up everywhere. Especially when the biggest oil field — third-party cookies — is drying up.
Just days after Stagwell launched a new consumer research product called Unlock Surveys within its Stagwell Marketing Cloud division, consumer research firm Disqo has moved to partner with TV set maker Vizio’s Inscape...
The writing has been on the wall for years, but Google finally started turning off third-party cookies to 1 percent of Chrome browsers in January. Google insists they’ll disappear before the end of the year, but it’s unclear if the company will make good on its promise. Until then, marketers are prioritizing first-party data, either mining it to make up for the signal loss or peddling it as the...
Among the variety of topics addressed at the two Town Hall discussions at Digiday’s Media Buying Summit in Nashville on March 4 and 5 — including measurement challenges, AI’s looming presence, brand safety concerns and misalignment with client needs/demands — the internal-facing topic of talent and talent retention dominated the second day.
Put simply, agencies struggle with a number of...
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In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data...