Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.

• WTF is the Concurrent Streams API?
• OpenAi’s Sora rev-share plans, Sora’s disinformation problem, AI-generated actor blowback and more

In January, Index Exchange CEO Andrew Casale forecasted a “tsunami of supply” heading for programmatic ad market as more major sports and other live events become available to stream. That raised the question: How would the programmatic supply chain handle this inventory influx?

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