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This article was first published by Digiday sibling, Modern Retail.
As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer.
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school...
Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas unit for the last 17 months but is a longtime Accenture vet.
The...
Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M...
This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies.
Disruption has become a defining feature of digital advertising. Seismic regulatory shifts, like the recent antitrust ruling against Google by the Department of Justice or the ongoing legislative...
When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams.
Just last month, PepsiCo reportedly handed off parts of its internal creative studio to VaynerMedia, prompting some staff exits. Weeks later, Keurig Dr Pepper pulled the plug on its in-house creative team entirely, according to Ad Age.
And this may just be the start. ...
The recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications.
However, it was in an interview earlier this month that his comments to Stratechery, where he outlined his vision of Meta using AI to become a one-stop shop for advertisers, dubbed “...
This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well.
Q2 ad revenue is pacing well, but publishers are dealing with some delays and jitters from advertisers.
Politico’s newsroom in legal fight with management over AI use, Washington Post tech workers unionize, and more.
Market check
With President Donald...
Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries.
While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a future of Google search without the classic blue...
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.
As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on creators’ “custom buttons” — which direct followers to creators’ online...
Lindsay Shelton, director, North America, VIOOH
Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Brands need guaranteed access to premium screens — those high-traffic, high-visibility environments that turn heads to drive engagement and action — but traditional OOH buying...