Etsy sellers aren’t sure about the new ChatGPT checkout integration

This story was originally published on sister site, Modern Retail.

Etsy sellers are voicing mixed opinions about the platform’s new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop.

Last week, Etsy said it had enabled checkout directly through ChatGPT for U.S. buyers and U.S. sellers. The partnership means that Etsy users can browse and buy products from Etsy storefronts within ChatGPT, without having to go to Etsy’s website or app. The news comes two and a half months after the Financial Times reported that OpenAI was in the early stages of integrating checkout into ChatGPT.

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