Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

• Sora’s Sponsored Stories
• Netflix’s Spotify deal, Instagram’s CTV app, brands’ AI influencer disinterest and more

The most obvious ad product for OpenAI to introduce to its AI-generated video platform Sora would be in-feed ads. But that’s boring. And besides, OpenAI has an opportunity to introduce a way more native ad placement that threads the needle between brand awareness and affiliate marketing with a twist of dystopia. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.