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Middle managers have been underwater since the 70s.
The biggest challenges, frustrations and reasons for discontent among this middle layer of the workforce, were prolifically documented by news outlets through the following decades. Fast forward 50 years, and woefully little has changed. Continue reading this article on digiday.com. Sign...
As video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports titles such as “NBA 2K” and “WWE 2K,” has a head start in the race for sports properties, and it’s looking to take advantage in 2024.
On Tuesday, 2K published “Top Spin 2K25,” the latest iteration in 2K’s popular series of...
This article, first published by Digiday sibling Glossy, is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.
Being an environmentally-focused beauty or...
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
Stay tuned
Netflix’s new numbers, Apple’s FIFA talks, Hollywood’s post-strike hangover and more
Stay tuned
Ask advertising executives about the state of the streaming ad industry, and you’ll hear the F word. A lot....
The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake.
Next stop: President Joe Biden’s desk, where it’s expected to be signed. That said, it could still be a lengthy process to find a buyer and...
Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.
The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful U.K. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds.
“We recognize that there are ongoing challenges related to...
This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing.
With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with...
Newsletters are the darling of the digital media industry again.
Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more...
Looks like Google’s attempts to shake up targeted advertising in the Chrome browser are getting more eye rolls than applause. Even the U.K.’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s alternatives to third-party cookies will just stir up more trouble.
These concerns have made their way to the U.K.’s Competition and Markets...
This time last year, marketers watched in real time as the Bud Light boycott put a spotlight on influencer marketing, brand boycotts and a backlash to so-called “woke” advertising. The impact of the boycotts had marketers quickly moving to be more risk averse in their marketing and advertising efforts.
Even so, brand boycotts continue apace this year with the likes of Planet Fitness, McDonald...