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This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology.
After YouTube, Prime Video and Hulu win the most...
Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice, especially with the recent hiccup in its grand scheme. That’s probably why marketers at Vodafone in the U.K. aren’t losing sleep over the news. For them, it’s just business as usual, continuing their own preparations for advertising without relying on those cookies...
Day two of the IAB’s annual four-day NewFronts featured presentations from Samsung, Condé Nast and Roku, with onstage pitches to marketers highlighting new ad formats and inventory in categories like sports, news, lifestyle and games, as well as AI capabilities and partnerships with companies ranging from news publishers to demand-side platforms.
The key details:
Samsung pitched new ad...
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
In...
The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients.
As a result of this audience growth, The Athletic has raised prices for its newsletters ads in 2023, though Lauren Funke, vp of advertising, declined to share by how much, calling it a “slight...
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In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. (A close look at Nuuly’s profitability here.)
Nuuly, which is owned by Urban Outfitters, hit its first growth...
Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. The proverbial can had already been kicked down the road a few times. Doing so again, seven of whomst told Digiday, allows more time to potentially minimize the impact on advertisers.
While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the...
The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. At the end of the day, IAB co-hosted a session with The New York Times to put a spotlight on news organizations to convince more advertisers to support them.
The key details:
Google wants...
If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring.
Google hosted its NewFronts pitch on Monday and announced tie-ups with the likes of Disney, Paramount, NBCUniversal, and Warner Bros. Discovery, whereby the streaming providers will make...
Desde hoy, Walmart puede vender productos físicos directamente a los usuarios que están dentro de Roblox.
La introducción del comercio electrónico en la vida real podría marcar un antes y un después en las ambiciones de la empresa de convertirse en un destino global para la vida virtual.
La experiencia de comercio electrónico de Walmart en Roblox se pone en marcha hoy, y los usuarios de...