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Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
Sephora, uno de los principales nombres del sector minorista de la belleza mundial, está avanzando en la integración de la sostenibilidad en sus prácticas empresariales. Su compromiso con la sostenibilidad se manifiesta en sus esfuerzos en torno al reciclaje de envases, a través de su programa...
John Martin, senior director, publisher growth solutions, PubMatic
Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, publishers must consider how signal loss will affect their businesses and ensure they are future-proofing their operations.
The role of publishers’ first-party data has continued to grow in a post-...
It has been a little over nine months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech.
The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years. ...
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When it comes to social media marketing, YouTube doesn’t always get as much attention as its Meta, TikTok and X (or Twitter, or whatever) counterparts. But according to Digiday+ Research surveys conducted among brand, retailer and agency professionals every six months (including in...
The rumor mill is up and running about the fate of TikTok’s ownership in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week.
The legislation requires ByteDance to sell its shares in the app to a U.S. business within 270 days (with the potential for a 90-day extension if significant progress is deemed to be made toward a sale), otherwise it will be banned...
As of today, Walmart is able to sell physical goods directly to users inside Roblox.
The introduction of real-life e-commerce could be a watershed moment for the company’s ambitions to become an all-encompassing destination for virtual life.
Walmart’s Roblox e-commerce experience launches later today, with users inside the pre-existing Walmart Discovered able to have real-life items...
Monks are generally known as quiet, contemplative types.
Media.Monks, the media agency network formed by Sir Martin Sorrell — founder of WPP and the agency holding company model — under corporate parent S4 Capital, has been noisy as of late, but for some of the wrong reasons. The latest addition to this presently grumbling assemblage of digital agency players — in the form of a new COO —...
Starting a new search business has always been a nearly impossible hill to climb, since one is invariably up against Mt. Everest — aka Google. However, Perplexity aims to bring its new momentum from generative search into the enterprise world of AI even while exploring ads further down its timeline.
Last week, Perplexity announced its entrance into the worlds of enterprise tech. Flush with new...
In case it slipped under your radar — the Competition and Markets Authority (CMA) dropped its latest opinions Friday afternoon on the merits and pitfalls of Google’s efforts to replace third-party cookies with its own alternatives in its Privacy Sandbox. Anytime this happens it’s a big deal. After all, the CMA is essentially the referee tasked with determining whether these efforts cross into...
Madison Avenue and Wall Street are receiving similar signals from Silicon Valley this earnings season: Generative AI will be worth the investment. It just might take a while.
Google, Microsoft and Snap all reported results yesterday that exceeded expectations. And while CEOs celebrated solid results, leaders in social and search also warn it will take a while to scale the business side of...