Feed Items
Let’s be honest: the world didn’t need another SSP.
The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address marketers’ ongoing challenges, including cluttered supply paths, plateauing performance and a lack of transparency...
Last month’s Google core update was no cake walk for some publishers.
Several publishers told Digiday that unlike the March Google core update — which had minimal effects on publisher search traffic — the latest one was the more typical, Google nail-biting rollercoaster regarding search referrals and rankings/visibility. Every core update can change how publishers’ sites and pages are ranked...
With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control in their approach to creator marketing. One symptom of that shift is advertisers launching or expanding affiliate creator programs.
In the two years since Walmart launched its creator affiliate program in October 2023, the program has grown “exponentially,” according to head...
Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.
In recent months, he dismissed WPP’s consolidation efforts as a “disgrace”, lobbed shade at Omnicom for what he implied would be an overpriced acquisition of IPG and blamed WPP’s current struggles on what he called...
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them.
A wave of lawsuits and watchdog scrutiny is digging into undisclosed or poorly labelled posts — and agencies are taking note.
FTC guidelines for sponsored posts have been in place for years, aiming to ensure transparency and protect consumers from...
This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new technology a core part of their business infrastructures.
The Washington Post and Forbes are the latest news outlets to elevate executives to AI-focused roles, centralizing oversight of AI strategy and...
Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sign of how quickly Google is redrawing the map of online discovery — and with it, the economics of who gets traffic and who gets paid.
First launched in May 2023, the feature became broadly...
This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.
‘A lot of games being played’
MLB’s rights talks, Starz eyes A+E and more
‘A lot of games being played’
Sure, in an ideal world for brands and agencies, advertisers would pay bottom dollar for CTV ad impressions...
This is part of a research index that was originally published on Digiday’s sibling publication Glossy.Data for this index was collected by Dash Social.
01
Introduction
Influencer marketing has been a top marketing strategy since the mid-2000s, but it may be showing some cracks — at least when it comes to consumers’ willingness to actively engage with influencers’ Instagram posts....
Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not knowing where exactly their dollars are working across Google’s sprawl.
Still being rolled...