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Though the TikTok ban looks like it might actually happen sometime next year, execs from publications that have built followings and businesses on the platform aren’t concerned about what this will mean for their audience development and monetization strategies around short-form vertical video.
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post told Digiday that they...
Over the next two days, a Washington D.C. court will hear closing legal arguments from both defense and prosecution in a lawsuit alleging Google has undue control over the internet search market.
It’s the conclusion of a months-long trial between the Justice Department and several attorneys general, which alleges Google has committed several violations of the Sherman Act, a U.S. federal law...
Pressure is still on to leave third-party cookies behind
Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers.
And while it’s never fun to sweat about a perpetually moving deadline, by and large the five publishers that spoke with Digiday for this story are maintaining a “glass-...
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In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as...
Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
The key details:
Q...
Sponsored by A+E
In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies.
The approach is particularly beneficial as advertisers seek more effective methods of...
With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. No longer satisfied with being a hub for gamers, the company is looking to transform into a destination for all aspects of digital life — including advertising.
As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that...
Beverage sales at PepsiCo, which owns Mountain Dew, Gatorade and Dr Pepper as well as its core Pepsi line, have been falling lately.
Sales of its drinks portfolio fell 1% in 2023, with a 5% decline in North America and 3% in European markets, according to its latest earnings report. To arrest that decline and boost household penetration, the company is in the midst of a global campaign to...
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
‘The Future of TV’ recap
Paramount’s CEO shakeup, Skydance’s latest offer, Spulu’s upfront debut and more
‘The Future of TV’ recap
The streaming advertising ecosystem is fairly fragmented was the overarching theme of this year’s “The Future of TV” video series. But it was...
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In the sports world, the best players don’t always make the best coaches.
Wayne Gretsky is called hockey’s “Great One” for a reason. As a player, he won 4 Stanley Cups and 9 MVP awards. But what some people may not know is that he also coached in the NHL. In his four seasons coaching the Phoenix Coyotes, they didn’t make the playoffs...