Day two of the IAB’s annual four-day NewFronts featured presentations from Samsung, Condé Nast and Roku, with onstage pitches to marketers highlighting new ad formats and inventory in categories like sports, news, lifestyle and games, as well as AI capabilities and partnerships with companies ranging from news publishers to demand-side platforms.
The key details:
The connected TV portion of Samsung’s NewFronts pitch centered on new ad formats and measurement options for advertisers.
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