The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. At the end of the day, IAB co-hosted a session with The New York Times to put a spotlight on news organizations to convince more advertisers to support them.
The key details:
“We need to rethink programmatic TV altogether.” That’s how Google president of Americas and global partners Sean Downey opened YouTube parent company’s NewFronts presentation on Monday.
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