CES 2026: Agentic AI hype vs. media buyers’ pragmatism

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This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large. 

Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered autonomous media buying from the CES stage. Meanwhile, buyers find it all more interesting than urgent, according to Digiday executive editor of news Seb Joseph.

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