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Referral traffic is drying up — but what’s more striking is how the industry is responding. Search engines, once reliable pipelines for traffic, now behave more like competitors than conduits stripping content for snippets that keep users firmly within their own platforms.
In theory that should make generative search optimization (GSO) a top priority for publishers. In practice, five...
This week’s Future of TV Briefing features a Q...
Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business before too long. The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to pick up pace.
At that holding company level, Carat two weeks ago...
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Member Exclusive Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
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Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away. Some do, though — pulling their ad...
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Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry
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When The Trade Desk’s CEO Jeff Green waved off Amazon as a threat, he wasn’t entirely wrong. But he wasn’t entirely right, either.
On last week’s earnings call, he told analysts the retail...
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking.
In the new Best Video...
This is the fifth installment in Digiday’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, such as retail media, display advertising, social media and ad-supported streaming.
01
Introduction
Among all channels considered in Digiday’s 2025 CMO Strategies series, social media had the highest usage rate for the third...
If you’re reading this, you’ll likely have seen at least some of the latest financial results posted by the ad tech sector’s coterie of publicly listed companies, with AppLovin and The Trade Desk leading the pack in earnings (see below).
Both companies, talismans of independent ad tech, saw their stock prices dip in early hours after issuing Q2 earnings — despite reporting a 77% and 19%...
MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital.
The London-based agency group has begun negotiating to merge with the Monks owner, per a statement issued to the stock market by Sorrell on Monday following a Sky News report published over the weekend.
It’s a significant turn in S4’s twisting narrative. Though there’s no guarantee discussions will...