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This week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals.
More AI licensing deals with publishers could be on the horizon with publishers
IAB Tech Lab pushes forward with its work to standardize the AI remuneration with 50 publishers, retailers and cloud edge actively participating.
AI licensing deals are shifting to a usage-...
In 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars.
CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creators, with all three expanding their creator offerings or announcing the production of original creator content in recent months as brands continue to raise their spending on the channel and on creators...
With creators, marketers are back at a familiar crossroads: measurement headaches.
That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the scrutiny of finance directors.
Creators are there now.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This article was first published by Digiday sibling Modern Retail.
Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke.
Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in many different departments and leadership positions. For most of 2024, he served as CFO and COO concurrently, and in May, the company said Fiddelke would...
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, they’re monitoring a small set of dashboard indicators for signs that ad performance is slipping, or that their competitors are getting ahead. It’s not always a high-resolution picture.
Most...
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
Fuzzy math
YouTube’s Oscar bid, the business of AI slop and more
Fuzzy math
Co-viewing measurement is a necessary evil in the TV and streaming ad market.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to...
In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial collaboration — Michael Sebastian presides over one of America’s most iconic magazines. With a twist.
At 44, the editor in chief of Esquire represents something of a paradox: a digital native who...
This story was first published by Digiday sibling ModernRetail
Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open tennis tournament.
Last year, the limited-edition cans — called Heineken’s 0.0 L0ve.L0ve cans — sold out during the first week of the U.S. Open, where they were sold exclusively. In turn, on-site...
Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative marketing efforts, Digiday has learned.
Kellanova has been working with creative technology firm Vidmob and industry association MMA Global to measure the effectiveness of creative deployed on Meta ad units, using an AI-enabled solution to better understand which of its...
The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI.
Some brands, like U.S. Bank, are taking a hybrid approach, while others, like Adobe, are more fluid, using AI tools both internally and in partnership with external partners. Mostly, brands are still testing and...