Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’

The long-running, often technical, debate over brand safety — once confined to ad tech insiders and programmatic buyers — has erupted into one of advertising’s most politically charged and high-stakes issues.

To underline this, it has now emerged at the center of a regulatory storm that could shape the fate of Madison Avenue’s largest-ever (proposed) merger: Omnicom’s proposed $13.5 billion acquisition of Interpublic Group.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.