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Digiday

Digital Content, Digital Advertising, Digital Marketing

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Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
01 Introduction Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated effo...

‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
That question stopped being hypothetical last week. The U.S. sent Iran a 15-point ceasefire plan; Tehran called it “maximalist and unreasonable” and denied talks were even happening. Oil climbe...

Publishers see double-digit growth from TTD’s OpenPath, but volatility remains
For all the buy-side noise, publishers say OpenPath revenue has largely held up – give or take a few sharp dips and recoveries in recent months. Nine publishers Digiday spoke to said their Open...

Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers. The publisher-creator dynamic Netflix’s NFL slate, A...

Walmart-Vizio’s CTV measurement faces incrementality hurdle
It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — thoug...

How E.l.f. Beauty is using AI to alleviate the workload of its workforce
This story was originally published on sister site, Modern Retail. As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough qu...

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advert...

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sourc...

Time pitches GEO insights into a new brand offering
Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands. It’s not the first to do so. Othe...

In graphic detail: The long road to accountability for social media platforms
Last week’s trials marked a turning point for social media. For the first time, big tech giants were held accountable for causing harm to children – and there were consequences. First, there wa...