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Digital Content, Digital Advertising, Digital Marketing

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Indie agencies are betting on tech to outmaneuver the big guys
Independent agencies have discovered their latest edge over the big guys: better tech. They’re hiring CTOs, spinning up their own tech platforms, even reselling third-party tech they don’t ow...

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
The cost of ad space on streaming platforms has been dragged down in the last year, as early movers Netflix and Disney+ raced to keep up with Amazon’s aggressive pricing. Now, the cost-per-thousa...

Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers
This week’s Media Briefing looks at the different standalone newsletter subscriptions publishers are using to convert more readers to pay up for content. Publishers’ standalone paid newsletter...

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact
This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar...

Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries
This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights. Streaming’s moneyball era YouTube’s subscrip...

WTF is connected commerce?
Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why. But people keep mixing up retail media and ...

As Big Tech battles EU regulators, it also flaunts its value
Away from headlines discussing the fissures between government and Big Tech, particularly those with a trans-Atlantic bent, representatives of the digital ad industry are attempting to woo policymaker...

How podcasters are tackling the challenge of subscriber churn
Podcast subscription businesses are maturing. As podcasters continue to develop this revenue stream, they face a challenge that publishers have grappled with for years: churn. It was a topic that c...

Why a Samsung-backed startup is testing AI search ads
Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But unlike Perplexity, which is working to attract advertisers with a cost...

Forrester issues recommendations to advertisers on how to deal with X in light of recent actions
There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk and CEO Linda Yaccarino, has had a fraught relationship with the advertising ...