How podcasters are tackling the challenge of subscriber churn

Podcast subscription businesses are maturing. As podcasters continue to develop this revenue stream, they face a challenge that publishers have grappled with for years: churn.

It was a topic that came up at last week’s On Air Fest podcast business summit. More podcast subscription offerings are hitting annual milestones, meaning more data is coming in, and podcasters can start tracking how many subscribers they’re able to retain year over year.

Churn is “certainly becoming an increasing priority, particularly for some of our longer-lived subscriptions,” said David Stern, founder and CEO at Supporting Cast, Slate Group’s podcast subscription hosting business.

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