Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

This week’s Media Briefing looks at the different standalone newsletter subscriptions publishers are using to convert more readers to pay up for content.

• Publishers’ standalone paid newsletter offerings are helping to attract new subscribers.

• Amazon is testing a program to pay publishers for traffic, YouTube hits 1 billion monthly podcast listeners and more.

Publishers are using different kinds of standalone newsletter subscriptions to grow revenue and, in some cases, offer lower priced tiers to see if they can convert readers around popular products without the financial commitment to the more expensive full digital subscription.

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