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Digital Content, Digital Advertising, Digital Marketing

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Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots wil...

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for ...

Digiday+ Research: How programmatic shook out for publishers in 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Of the revenue sources from which publishers make their money, programmatic ads would...

DEI in the balance: What Walmart’s rollback could signal for corporate America
The article was first published by Digiday sibling WorkLife In a move that sent shockwaves through HR departments, Walmart announced significant changes to its DEI initiatives, becoming the large...

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
A growing number of brands, like Klarna and Mondelēz International, are turning to generative AI to streamline their marketing operations. Increasingly, companies are leveraging AI for ideation and c...

What publishers can be thankful for this year
In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for. Let’s not be coy: it hasn’t exactly been daisies and roses this ye...

How playable ads are converting users and increasing ROI
Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must chang...

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and ...

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
Over the last few years, Black Friday and Cyber Monday (BFCM) deals — and the ads promoting them — have creeped up earlier and earlier. The extended sales window can be difficult to manage for bra...

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
For the remedies phase in the Google search antitrust trial, the giant has subpoenaed three of its biggest AI rivals — OpenAI, Perplexity AI, and Microsoft. The subpoenas, sent in October, were m...