‘Made in USA’ is trending on Amazon, and sellers are leaning in

This story was first published by Digiday sibling ModernRetail

As tariffs drive up the cost of imported goods, Amazon shoppers appear to be increasingly curious about one thing: where their products are made.

According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged 220% year over year. Similarly, “made in America products only” is up 130%, while more specific terms like “American flag made in America” have jumped 250%.

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