‘Most important girl group on the planet’ coming to PUBG Battlegrounds – no we aren’t making this up

Games. They love a collaboration, don’t they? It feels like every email that lands here at Readwrite Gaming Towers could be announcing something like Big Bird from Sesame Street as a limited-time mode in Diablo IV.

Now, global K-pop superstars NewJeans are coming to PUBG Battlegrounds for some, er Battle Royale action.

With 16 million listens a month on Spotify (none of which come from me yet) NewJeans is one of the biggest names in K-Pop, and next week will see a host of NJ-themed items appearing in the game including a bunny-eared bus, pastel-colored care packages, and much more.

I mean, read it again and see if you are happy with the way gaming is going.

NewJeans have been described by The Face as ‘the most important girl band on the planet’ and I’m sure they are big PUBG players and not just a pretty shameless attempt to draw their fans into the game. Maybe I am too old and cynical. I remember reviewing Spice World on the PlayStation back in the day.

To make sure it’s not just me, I headed to X for some player reaction to the announcement. Strap in.

Next stop, the new Taego World.
Get ready to switch it up with a fresh new look and take over the action scene just like #NewJeans