So, without further ado, let’s start introducing you to some software and tools that can be a great addition to your influencer marketing tech stack.
These nine influencer marketing platforms can make a big difference between a mediocre campaign and a great one, and a bigger difference to your bottom line.
1. MightyScoutMightyScout tops our list, and for more reasons than the cute dog in its logo. This user-friendly platform offers features designed with agencies in mind.
Let’s start with having one place to manage all of your clients and influencers. Switch between clients with ease – you won’t need to log out and in. Need a custom report for a client? No sweat. Pick and choose your filters and date ranges to create a report in minutes.
Finally, agency clients praise MightyScout’s flexible pricing. No long-term contracts are required and it’s easy to scale up or down when volume spikes or dips.
Other great features that are not agency-specific but still loved by agencies are:
Perhaps the most brag-worthy capability is it allows tracking Stories and content from paid, gifted, seeded, and influencer events. MightyScout captures content that other platforms miss. Impress your clients by capturing it all, even from events that are on the weekends.
Then, get the entire campaign analysis presented in a beautiful report for easy reference.
With a 30-day money-back guarantee and no long-term commitment, there’s no reason to not give it a try!
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Pricing: Starts at $99/month
2. JuliusJulius is an influencer marketing platform that offers services for both brands and influencers. Because influencers can sign up to be part of their directory, they get matched with even more potential brand partners.
One of Julius’s main features is its influencer discovery. Brands can use the advanced search feature to find influencers across all platforms that perfectly match their target audience to execute the type of campaign.
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Pricing: $25,000 per year as reported by a customer
3. GRINGRIN is a well-known influencer marketing tool that offers a wide range of features to help brands manage every aspect of their campaigns, from influencer discovery to relationship management to paying creators and more.
One of GRIN’s most popular features is its browser extension which provides you with influencer insights as you browse on social media, helping you to find influencers with the best reach and engagement for your campaign.
You can then bring the influencers you’re interested to work with into your GRIN pipeline, connect and collaborate with them, and launch and manage your campaign right inside the tool.
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Pricing: $1,500 per month reported by customer
4. UpfluenceUpfluence is the next influencer marketing platform on our list. While a great option for many reasons, Upfluence claims to be the first influencer marketing software to incorporate AI into its tool, enabling users to access ChatGPT for influencer workflows and outreach.
AI, or artificial intelligence, is a big conversation right now. When is it ethical to use? Does it pose problems? Can it help make certain processes more efficient? And when it comes to reaching out to influencers — especially at scale — the use of AI can make the process much less cumbersome on your team.
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Pricing: $995 per month reported by customer
5. CreatorIQCreatorIQ is the perfect tool if your team is looking to create influencer campaigns at scale. Enterprise businesses that want to work with a massive number of influencers can benefit from a tool like this — but keep in mind that the cost matches what you get.
This platform’s mission is to help brands put creator-led content and influencer marketing at the core of all of their marketing. Use influencers to increase your brand’s reach, grow customer loyalty, and drive revenue.
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Pricing: $30,000 per year according to a customer
6. AspireWith Aspire, not only can you search and find influencers to work with, but they can also seek you out. This can make the influencer discovery process even easier, as you’re connected with eager influencers interested in your business and its products or services.
Aspire also offers flexible workflows, enabling your team to set up automation for various processes in your influencer marketing strategy for different clients. This can help streamline your plan and make it even more efficient as you find and connect with like-minded influencers.
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Pricing: Request a demo to get pricing information
7. Captiv8Captiv8 is another enterprise-level tool with a huge suite of tools that can help with your influencer marketing and content creation. Find a plethora of influencers to work with, manage your campaign, and pay them all in one place.
However, you can also use Captiv8 to promote your partnerships even further by using paid media to reach an even wider audience with your influencer campaigns. Captiv8 makes this easy by enabling your team to manage all paid promotions right from your in-app dashboard, rather than in each platform’s ads manager.
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Pricing: Request a demo to get pricing information.
8. TraackrTraackr’s USP is that it’s made for data-driven marketers, or teams that make numbers and data the focus of everything they do. Traackr’s software has global influencer data to help teams make the right selection, offers in-depth market benchmarking, and has tools for optimizing campaigns.
On top of that, Traackr has a number of features to manage influencer campaigns just like every other tool on this list. But if you’re big on data and numbers, the way Traackr works just might make it the perfect option for your team.
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Pricing: Contact Traackr to get pricing information
9. InfluencityInfluencity is an influencer marketing platform that values brand and influencer collaboration more than other tools on this list. Its intuitive functionality ensures your team can work seamlessly with influencer and creator partners every step of the way.
You can also access your influencer partnership information, seamlessly communicate with them, send products, manage your campaigns, and measure results — all in one easy-to-use dashboard.
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Pricing: Starts at $168/month
Find the Right Influencer Marketing Platform for Your NeedsStart ramping up your influencer marketing services in an organized fashion with the help of one of these influencer marketing platforms. Test drive different tools, request demos, or keep an eye on the pros and cons we mentioned above. Then start working with influencers to promote your clients’ products or services out there, and grow your agency business.