Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting

The European Commission is set to unveil its Digital Omnibus package on Nov. 19, a sprawling reform effort pitched as a clean-up of Europe’s digital regulatory landscape.

However, leaked drafts and consultations suggest the package may go far beyond tidying up. The Omnibus appears poised to amend core sections of the EU’s General Data Protection Regulation, relax limits around AI training, and soften some of the consent-centric features that defined Europe’s privacy approach for nearly a decade.

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