Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges

September 2025 may prove to be the biggest month in Google’s history in terms of legal scrutiny, even if its defense team seems to have snatched victory from the jaws of defeat in its critical search antitrust case, although it’s only at the halfway point.  

Google may have been ruled a monopolist twice in one year, but Judge Amit Mehta’s remedies ruling this week has left many critics underwhelmed. However, despite those who would characterize it as “teflon” its antitrust travails are not over yet.  

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