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Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
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It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of events are taking place… in no particular order of importance, they are:
- The NewFronts/upfront season
- January-quarter earnings calls
- Digiday’s spring conference series
In one, those pitching their wares on Madison Avenue make lofty promises about media quality and performance. Meanwhile, in the second series of events, the CEOs and CFOs of such outfits attempt to show Wall Street they are making good on their fiduciary obligations.
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