Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans.

At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets.  

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.