AI agent developers have become adland’s in-demand role

As marketing agencies and brands embrace AI’s agentic era, demand for AI agent developers is rising. 

Following the emergence of the chief AI officer, both indie marketing agencies and holding companies are competing to hire staff with the skills and the attitude to put theory into practice. 

“We need to bring people in who are incredibly fluent and kind of early adopters of AI tools, and who can develop agents,” said Shannon Moorman, WPP’s global head of talent attraction. “Over time, we want everyone in the company to be fluent in developing agents and conversant in these tools. But we have to start somewhere.”

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