In AI and data, WPP Media revives a playbook it thinks it can finally win
WPP Media might be light on new business wins, but it’s heavy on data.
That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has lost some of its heft in the eyes of CMOs, Lesser highlighted its data as the differentiator.
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“We now have more data than any of our competition reaching five billion consumers, connecting intelligence of all forms, including IDs, across a vast federated ecosystem,” said Lesser on the call.
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