In the AI dealmaking rush, Trusted Media Brands is at the table but holding back

Trusted Media Brands is in talks with big tech over AI licensing deals, but is holding off on signing any contract for now. 

The sticking point is scope: tech companies are still pushing for broad access to content, according to Jacob Salamon, vp of business development at TMB. And he is wary of giving away too much without clear value in return.

TMB – which owns brands like Reader’s Digest, Taste of Home, and user-generated video licensing company Jukin Media – doesn’t want to give LLMs wide access to its content. “We just don’t want to hand over the keys,” said Salamon at Digiday’s Publishing Summit in Miami, Fl., in September.

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