As AI rewrites search, publishers look for a lifeline

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With the rise of AI, more people are starting their online search via AI-powered chatbots like Perplexity, OpenAI’s ChatGPT and of course, Google’s Gemini. That shift in online search has started eating into publisher referral traffic, and sparking pushback with lawsuits here in the U.S. and an investigation into Google’s market dominance over in the U.K.

All said, publishers are losing ground in search and strategizing to find their footing in a changing digital landscape. 

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