Amazon’s new Madden doc is a startup story — and a cautionary tale
Christian McCaffrey is on the cover of Madden NFL 25, looking as real as ever. | Image: EA
A small, ragtag group of coders with a big idea builds something special. It’s a smash hit, bigger than their wild expectations. Competitors emerge, and the team suddenly has to scramble to keep up. But with a little hard work (and a lot of biz dev), they manage to reassert and maintain their dominance. Then, years go by, the product doesn’t seem to get any better, and you start to wonder if maybe a little competition was a good thing after all.
You can tell this story up and down Silicon Valley, across several decades and some of the most iconic products in tech history — Google Search, Facebook, the iPhone — but few hit the marks quite as cleanly as Madden. In a new four-part documentary on Prime Video, It’s in the Game: Madden NFL t...