Amazon Influencer Program: How to Apply and Start Earning

The global influencer marketing market has become a $24 billion industry and continues to surge. More businesses are tapping into the influencer ecosystem to help market their products at a commission.

To give Amazon sellers more avenues to market their products, the ecommerce giant introduced its influencer program. The Amazon influencer program offers influencers and content creators a means to monetize their content by recommending products to their followers.

In this guide, I'll cover everything you need to know about how to apply to the Amazon Influencer program, its benefits, and the best tips to maximize your earnings.

What is the Amazon Influencer Program?

The Amazon Influencer program is an initiative that enables influencers to receive a percentage of sales when they showcase and recommend Amazon products on various social platforms like YouTube, Instagram, TikTok, and Facebook.

The program brings shoppable video content from influencers’ storefronts onto Amazon display pages, helping customers research and discover products they might be interested in.

The Amazon Influencer program is for social media content creators. It allows them to create a personalized storefront on Amazon where they can curate and recommend products to their followers.

The Influencer program should not be confused with the Amazon Associates program. While the latter is open to anyone with a website, the influencer program focuses on those with an established social media presence.

It’s available in the following countries:

• USA
• UK
• Canada
• France
• India
• Italy
• Germany
• Spain

To become an Amazon influencer, you must meet the following requirements:

• Have an active YouTube, Instagram, Facebook, or TikTok account
• Have high engagement and at least 1,000 followers
• Have an Amazon account

As an Amazon influencer, you will earn commissions when your followers purchase Amazon products based on your recommendations.

The commission rate differs based on the specific product category. For instance, qualifying purchases in most product categories range from 1% to 10%. The games category fetches the highest commissions at 20%.

In addition to earning money, you may also receive free product samples.

Top Benefits of the Amazon Influencer Program

Becoming an Amazon influencer lets you recommend products you use or trust to your followers for a commission income. It also offers several benefits, including:

• High earning potential: You can make substantial earnings, especially with popular products or during holiday seasons when shopping is booming. For example, Jared, a creator of the Amazon Influencer program, made over $1,000 in the first month.

• Collaboration opportunities: Once you are an official Amazon influencer, it's now easier for you to find other brand partners to collaborate with, as you have the credibility of being associated with Amazon.
• Start earning immediately: You can earn commissions as soon as your Amazon Influencer account is approved and your storefront goes live. Some influencers make $1,000 or more in the first month, depending on how many shoppable videos they can create.
• Access to resources: You can utilize Amazon’s tools and analytics to track performance and get marketing support and promotional opportunities.
• Creative freedom: Create content that resonates with your audience and recommend products you genuinely love.

Getting Started with the Amazon Influencer Program

There are steps involved in becoming an Amazon influencer. Let’s explore how to get started with the Amazon Influencer program.

1. Apply for the Amazon Influencer Program

The initial step is to apply to join the Amazon Influencer program. Here’s the step-by-step process to do so:

1. Make sure you meet the eligibility criteria. Amazon considers strong social media and engagement during the application process.
2. Go to the Amazon Influencer Program website and click the “Sign Up” button to begin the application process.

3. Choose the social media account you want to use for the application. Stay logged in to your chosen platform to connect it with Amazon.

4. Amazon will review your social media account to determine if it meets their criteria.
5. The approval process can take a few days, and Amazon will notify you if your application is accepted.

2. Set Up Your Amazon Storefront

After your approval, you need to set up and optimize your Amazon storefront:

1. Log in to your Amazon influencer account using your Amazon credentials.
2. Navigate to your influencer dashboard and click on  “Build your storefront.” It is where you’ll manage and customize your storefront.

3. Select a unique name for your storefront that reflects your brand or online persona. This name will be displayed to your followers when they visit your storefront.
4. Add a profile picture that represents your brand or personal image. You can use your brand logo or a professional headshot.

5. Upload a cover image to customize your storefront. The image should be visually appealing and aligned with your brand’s aesthetics. You can use design tools like Pixlr to edit them.
6. Write a concise bio describing your niche, passion, and unique value proposition. 
7. Organize your recommended products into themes, categories, or specific interests, making browsing convenient for your audience.

8. Submit three videos to Amazon for content approval. I recommend using Invideo or vidIQ to ensure your videos are of high quality and meet the standards.

Note: You will wait for one to four weeks for the evaluation. If you fail to meet the content quality in three attempts, Amazon will disqualify you from joining the program. Therefore, take the video submissions seriously.

3. Promote Your Amazon Influencer Storefront Effectively

Promoting your Amazon Influencer Storefront effectively maximizes your earnings and drives traffic. Here are some tips to help you market your storefront:

• Post your storefront link on all your active social media platforms, including Instagram, YouTube, TikTok, Facebook, and X. For instance, @channdaily, a top Amazon influencer, uses Instagram, TikTok, and YouTube to promote Amazon products.

View this post on Instagram

A post shared by Chann Little (@channdaily)

• Create posts, Stories, and videos highlighting specific products or collections on your storefront. Include a call-to-action (CTA) encouraging your followers to check out your recommendations.
• Add your Amazon storefront link to your Instagram and TikTok bios. You can use Tailwind’s Smart.bio feature for this. It also lets you track the number of clicks.

• Use hashtags to promote your content and increase visibility. Tailwind’s Hashtag Finder or HashtagsForLikes can help you find the trending hashtags in your niche.

Source

• Run giveaways or contests where participants must visit your storefront to enter and join. This tactic will boost traffic and increase engagement with your audience. Tools like VYPER can help you run contests smoothly and efficiently.
• Partner with other influencers in your niche to cross-promote each other’s storefronts. You can use Heepsy or Semrush’s Influencer Analytics to find relevant influencers to work with.
• Respond to comments and questions about the products on your storefront. It helps build trust and encourages more people to explore your recommendations. Look at how this influencer reads and responds to followers' comments. She even sends a direct message if needed.

Source

• Include relevant keywords in your storefront name, descriptions, and any blog or video content to help people find your recommendations when searching online. A tool like Semrush can help you find the best keywords to help improve your visibility.

How to Succeed with the Amazon Influencer Program

Setting up and marketing your storefront on Amazon is a worthwhile achievement. However, you should successfully drive sales to stay in the program and ensure your efforts pay off.

Here are my top tips to help you thrive and earn big commissions from the Amazon Influencer program:

• Understand what your followers are interested in and recommend products that align with their preferences. For instance, if you’re known for cleaning and home content, you can promote home improvement products.

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