Amazon reverses its Google Shopping retreat, making life harder for performance buyers

The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers.

Back in July, Amazon cut its investment in Google Shopping ads down to almost nothing in every market it operated globally. The abrupt move raised alarm bells among search practitioners, who rushed to speculate about the e-commerce giant’s motivations and what its retreat might mean for their clients — namely dollar, pound and Euro savings.

This week Amazon plunged back in. 

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