Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists

The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good.

This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, these companies are committed to creating lasting impact. Many have embedded sustainability and social responsibility into their core missions, while others are leveraging partnerships to amplify their reach. Their efforts span a global scale but remain deeply rooted in making a meaningful difference at the local level. These initiatives showcase how businesses are playing a pivotal role in shaping a more inclusive, sustainable future.

Ancestry, a finalist in the Education category, has demonstrated a strong commitment to empowering the next generation through free access to historical records and educational resources. AncestryClassroom has provided over 10.5 million students in five countries with access to primary source research, surpassing its 2025 target early. In partnership with Facing History & Ourselves, Ancestry has developed more than 40 curriculum pieces and hosted webinars to encourage critical thinking about history and identity, helping students connect with diverse and often overlooked narratives from the past.

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