Announcing user list management and enhanced audience ingestion for the Data Manager API
We're excited to announce the release of v1.5 of the Data Manager API, delivering a more comprehensive platform for data management. This update introduces powerful new capabilities for managing user lists alongside expanded options for audience member ingestion.
End to end user list management
The UserListService now allows you to oversee the lifecycle of your user lists entirely through the Data Manager API. It provides core resource management operations such as create, retrieve, update, and delete methods for UserLists, enabling full control over your audience management workflows.
Partner links
The introduction of the PartnerLinkService provides a secure way to manage connections between advertiser and data partner accounts across Google Ads and Display & Video 360.
Expanded audience member identifiers
The Data Manager API now supports additional user identifiers for audience ingestion. You can now upload User IDs, which can be used for Customer Match in Google Ads.
We’ve also integrated status reporting specific to User ID when you retrieve diagnostics for your ingestion requests. These updates make it easier to monitor User ID ingestion and quickly identify any issues.
Get started
- Check out these Customer Match guides for a step-by-step walkthrough on how to create, populate, and verify audiences using the Data Manager API:
- Use the following guides to upgrade your existing Customer Match workflows to gain access to future improvements and features:
- Learn how to manage connections with data partners using the Partner links guides.
If you have questions or need help, contact us through the support page.
If you’re interested in becoming a data partner, please fill out the Partner Interest Form.
- Lindsey Volta, on behalf of the Data Manager API Team